Art and Design Jobs in Advertising



When most people think of Art and design, what comes to mind is usually basic information that's not particularly interesting or beneficial. But there's a lot more to Art and design than just the basics.

If you don't have accurate details regarding Art and design, then you might make a bad choice on the subject. Don't let that happen: keep reading.

Of all the industries that employ artists, advertising might be the one that offers the most appealing combination of benefits. People who create advertisements get to share their work with a huge audience; they get to collaborate on a diverse array of projects, each of which offers new and exciting challenges; and they get paid a lot of money. Some artists might criticize those artists who work on commercials as having sold out, but commerce is a critical aspect of society, so why not get involved with it?

Commercials, print campaigns and web advertisements are usually produced under the auspices of a creative director. Advertising creative directors can earn a high income, but they also are faced with many high-pressure responsibilities. They must stick to a strict budget. They have to participate in brainstorming sessions to figure out what direction to take with a certain product or company, and then they have to create sketches that will stimulate the imagination of the art director. The creative director is often-but not always-responsible for the main advertising slogan or tagline of a campaign, too. Then the creative director has to oversee the shooting of film or photographs, or the production of images, that will constitute the visual portion of an ad campaign. And all the time the creative director must make sure the client is happy with the direction of the work, which can involve a lot of stress. If you've ever seen the television show Mad Men, you know how much competition there is in the world of advertising.

A production coordinator is the person in advertising tasked with overseeing the details of the production of advertising materials. That means she or he must make sure a television commercial is being shot on schedule, and that it looks and sounds just right, or that a magazine ad is being produced exactly according to specifications. They can help coordinate other staff members within an advertising agency to make sure everyone's up to date and working in sync with one another. They also help to choose photographers, printers and other people necessary for the completion of a campaign.

And then, of course, any advertising agency needs artists, illustrators, designers and computer programmers. These are the artistic professionals who actually create the works of art and the moving images that go along with a given ad campaign. They create pencil sketches, layouts, paintings, photographs and computer model renderings. In order to be successful at such a job you have to be able to listen well and follow directions exactly. You have to be motivated, interdependent and a hard worker. You also have to have good computer skills, and of course you have to have real artistic talent. Salaries for these kinds of positions can vary widely, and sometimes this work is unsteady. You could end up moving around between several agencies during the course of a career.

I hope that reading the above information was both enjoyable and educational for you. Your learning process should be ongoing--the more you understand about any subject, the more you will be able to share with others.
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